Early Times presents: Reinforcements

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Created in 1860, Early Times grew up during the early days of the country, when most of America was still country. The name Early Times was chosen as a tribute to the old-fashioned method of making whisky, which included mashing grain in small tubs and distilling the whisky in copper stills over open fires. Today, the process of distilling Early Times is much more exacting, but it still delivers the unmistakable mellow taste that is reminiscent of the original American whisky experience.

K9s for Warriors logo

Save A Dog. Help A Hero.

Early Times will donate $1 to K9s for Warriors for every 750ml bottle of Early Times sold in the US in November.

*Max donation $25,000

K9s for Warriors

K9s For Warriors is an award-winning nonprofit organization dedicated to providing expertly trained service dogs to military veterans suffering from PTSD. Founded by the mother of such a veteran, the program has graduated more than 160 veterans, pairing them with rescue dogs trained to recognize symptoms of PTSD and ready to respond by performing tasks that lessen the distress.

Visit K9forWarriors.com to learn more and make a donation.

Early Times Cocktails

The Salute

1 ½ oz. Early Times

¾ oz. sweet vermouth

Dash bitters

Garnishes: cherry, lemon twist

Stir ingredients in a shaker filled with cracked ice. Strain into a cocktail glass, and garnish with a cherry and a lemon twist.

Early Times Sweet Freedom

1 ½ oz. Early Times

1 teaspoon sugar

½ cup crushed ice

½ cup lemon juice

Garnishes: cherry, orange slice

Shake ingredients with ice. Strain into a sour glass filled with ice. Garnish with a cherry and an orange slice.

Early Times Heros Special

1 ½ oz. Early Times

4 oz. carbonated mixer (cola, ginger ale or club soda)

Garnishes: cherry, lemon wheel

Pour Early Times over ice into a tall highball glass. Add soda, stir, garnish with fruit and enjoy.


Kick back and watch our award-winning documentary, “Reinforcements,” about the efforts of Early Times® to help our recovering veterans and K9s for Warriors.

K9s for Warriors logo BRAVE logo

About the Film

When there’s no getting over what you have, a mission can get you through.

“Reinforcements” follows the journey of a U.S. military veteran named Joe and a younger vet, Travis, who is just back from Afghanistan, as they seek answers about their past and their future – with loyal service dogs assisting their recovery from the depths of Post-Traumatic Stress Disorder (PTSD).

At Early Times,® patriotism runs deep.

As one of the oldest American whiskies, Early Times has a heartfelt connection with the U.S. military – and with all patriotic Americans. To put beliefs into action, Early Times donated $100,000 to K9s for Warriors to fund the training of five service dogs for veterans recovering from PTSD. As part of our efforts to help recovering veterans and K9s for Warriors, Early Times has also produced the documentary “Reinforcements” to share the inspiring bond between warriors and their service dogs.

Early Times has some of the best fans and our fans have some of the best dogs. Check out our Hound Hero gallery featuring our favorite pics from the thousands of dog photos we've received over the last year.

View the Gallery